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Under Armour working with NBC on its fitness app, Radius
At the end of 2014 NBCUniversal launched a new digital fitness offering, called Radius. The multi-platform service provides consumers with unlimited access to fitness videos for a weekly, semi-annual,...
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In-Depth: Under Armour's fitness app acquisition spree
When Under Armour bought MapMyFitness for $150 million in November 2013, Under Armour CEO Kevin Plank specifically told the Wall Street Journal it was not the start of an acquisition spree. This week,...
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Under Armour: Apple Health, Google Fit are the pipes, we're building the...
Last week Under Armour held an analyst day focused on its digital fitness strategy that included appearances by Under Armour founder and CEO Kevin Plank, MapMyFitness CEO Robin Thurston, MyFitnessPal...
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Lose It! plans to take weight loss app international in 2015
Boston-based weight loss app company Lose It! says it plans to take its service international some time in 2015, according to a report in Boston Business Journal. The company's app currently counts 24...
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Under Armour added 10 million new users for its fitness apps since February
Under Armour continues to grow its membership base for what it's calling its Connected Fitness business -- the three apps the company acquired in the past two years as well as its existing UA Record...
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Under Armour's connected fitness apps now have 140 million users
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers.“The fact that...
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Trend: Retail companies are buying their way into digital health and fitness
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past...
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Under Armour's app acquisitions will soon share a privacy policy, terms of...
For the first time since acquiring MapMyFitness, Endomondo, and MyFitnessPal, Under Armour has updated the privacy policies and terms and conditions of all three apps, to create a single unified...
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With MapMyFitness cofounders' departure, Under Armour loses last of its...
Under Armour announced a number of executive changes that affect the sports apparel company’s Connected Fitness business, including the departure of MyFitnessPal founders Mike and Albert Lee, the...
View ArticleUnder Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021
Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million – a fair bit lower than the $475 million it paid for the connected...
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